A Montréal native, Alex moved to New York City in the mid-nineties to work with some of the most respected photographers in the business, providing him with a deep and thorough knowledge of the craft. From complex lighting techniques, to managing a production crew, to unrelenting dedication and professionalism, the culmination of his skills and experience lead to a long career producing stunning imagery and excellence in high end beauty and fashion production. Alex’s client list includes: Naturopathica, Maggie London, Mitchells, Saks Fifth Avenue, Tommy Hilfiger, Polo, Hanes, L’Oreal, Avon, Cover Girl, Mary Kay, O Magazine, Bulova, P&G, Kevyn Aucoin, and Iman to name a few.

Mentors include: Torkil Gudnason, Troy House, Walter Chin, Steven Klein, Mario Testino, Helmut Newton, Gilles Bensimon, Michael Thompson and Joe Seibert, who introduced him to the complex world of video production.